What I do at Nissan

I started my role at Nissan Global Customer Experience team (GCET) in January 2018 as the first designer hire in this newly established team in London. My role involved working with brand strategy, product owners and data analytics to create digital concept experiences to demonstrative innovation to the corporate executive team as well to provide our global and regional agency partners' strategic direction from the core of the Nissan Motor Corp leadership.

In December 2018, our team scale drastically (20+ creatives across 3 offices in 2 regions - UK, Japan) my role evolved from experience designer to the experience design director. My responsibilities now involved establishing governance over web and connected vehicle mobile experience across Nissan’s global digital community for web and mobile, creation of guidelines, processes, documentation and design systems.

My team is now accountable for the design direction of the UI / UX backlog for Nissan’s core marketing platform across 150+ regions.

Aside from my core responsibilities, I also design, develop and maintain the internal strategy and experience community platform within Nissan. This started off as a self-initiative project has no scales to an internal audience of over 3,900 unique visitors with 30,000+ unique page views.

Any further question about my experience at Nissan - feel free to connect david@davidlaucreative.com